02 | September 2010
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Help California Achieve an Accurate Count! 2010 Census Info...

February 24, 2010

2010 Census: Help Improve Our Community and Businesses in Just 10 Minutes

Napa Chamber of Commerce is partnering with the U.S. Census Bureau to help achieve a complete and accurate count of our nation’s population during the 2010 Census. We are proud to be assisting in this important initiative and encourage everyone in the United States – both citizens and noncitizens – to complete and return their census forms.

Conducted every 10 years, the 2010 Census will provide a vital snapshot of our nation’s growing and changing population and demographics. Census data will guide critical business and community decisions, and will help to advance local businesses and make positive improvements in our community.

Every year, the federal government distributes more than $400 billion to state, local and tribal governments based on census data. These improvements, such as additional social services, and new roads, hospitals and schools, can make a significant difference in the quality of life for our neighbors, our families and our community.

Census data are critical to help companies make strategically and fiscally sound decisions that spur and sustain economic development and growth. The 2010 Census will:

• Inform critical business decisions, from marketing and capital spending to merchandising and work-force planning.

• Help businesses understand their customers better to more accurately tailor products and services.

• Make it easier for businesses to attract employees.

As a Census Bureau partner, we are committed to ensuring our employees, customers and communities have access to this important information. Watch for additional details about the 2010 Census in the coming months, or visit napachamber.com to learn more.

Low-Cost Ways Your Business Can Participate in Census 2010:
1. Include a Census message on employee’s paychecks during February, March, and April 2010.

2. Include a Census message on a flyer in customer bags, printed on bags, on ATM, register receipts, or on electronic message prompters.

Sample Messages:

  • April 1, 2010 is Census Day! Make sure you and your children are counted. Be sure to mail in your form.
  • Did U Know ... By law, the individual data gathered by the census cannot be used by other federal agencies or law
  • Become a Fan of the California Complete Count -- Census 2010 effort ...
    Visit www.californiacompletecount.org
  • 3 Goals of the 2010 Census: 1) Improve Mail Response. 2) Improve Accuracy and Undercount Differential. 3) Improve Cooperation.
  • Census Fact ... 2010 Census does not ask for your social security number, bank account info or income.
  • Did U Know ... California is home to 12% of the nation’s population but has more than 30% of the Hard-to-Count population in the nation.
  • Did U Know ... More than $435B a year are distributed by the Federal Gov’t to States based on Census driven funding formulas.
  • For complete California Census 2010 information and resources, visit www.californiacompletecount.org today.
  • Did U Know ... California’s share of 2000 Census dollars for the 2007 fiscal year was approximately $41 billion.
  • The top 13 Hard to Count Counties represent 80% of the State’s Hard to Count Population.  Read more here.
  • Census Fact ... Title 13 of the US Code protects the confidentiality of all your information. Violating this law is a crime.
  • Every Californian counts ... Regardless of status, if you call California your home on April 1, 2010 we want you counted.
  • Census Fact ... The 2010 Census is the 23rd decennial census since 1790. Make it count for your community.
  • Haven’t been following census on Twitter? Check out the stories you've been missing about the importance of the 2010 census... http://tiny.cc/canews
  • Taking part in the 2010 census is one of the most powerful ways to have your voice heard in the US. Be heard on April 1st.
  • Not participating in the 2010 Census could hurt your community. The Census benefits those who are counted.
  • The Census depends on your cooperation and trust, and promises to protect the confidentiality of your info. Read more http://tiny.cc/census36
  • Did U Know ... CA could lose Billions of dollars in Fed funding if we do not achieve a complete count on April 1, 2010
  • Interested in being a Census Worker? Call the #Census jobs line at 866-861-2010. Must be 18, have transportation and pass an aptitude test.
  • Census officials are striving to gain an accurate count of minorities & immigrants thru multiple channels in 2010. http://tiny.cc/census17
  • Did U Know ... The 2010 census has been simplified since the 2000 Census to harbor more participation. http://tiny.cc/census32
  • Census Fact ... The census questionnaire consists of 10 questions geared to take only 10 minutes to complete. http://tiny.cc/census32
  • Did U Know ... California's census numbers determine how much federal funding our state receives. Your community's success depends on you.
  • Census Fact ... Federal funding received from the Census can be used towards the town’s roads, bridges, senior citizen centers and schools.
  • Census Fact ... Federal funds derived from an accurate census count can be channeled through state agencies and their programs.
  • Did U Know ... An accurate census count brings financial support for services in the community.www.californiacompletecount.org
  • #Census data helps distribute congressional seats to states and make decisions about what services communities receive http://tiny.cc/census07
  • A complete count of people in CA is very important — it's the way to receive what is considered our fair share of federal funding.
  • The census plays a role in the disbursement of over $400B in federal funds including money for roads, hospitals and educational programs.
  • Census Facts ... The census is used to apportion seats in the U.S. House of Representatives and to redistrict state legislatures.
  • Census data are used to define legislature districts, school district assignment areas and other important functional areas of government.
  • Census data affect funding for your community, your community’s representation in Congress and your community leader’s planning decisions.
  • What U Can Do … Log on to www.californiacompletecount.org and join California’s network of Census supporters.
  • What U Can Do … Engage friends and family in conversation about the importance of the Census in California.
  • What U Can Do … Join Twitter and Facebook and join in with many Californians who receive real time updates.
  • What Can Business Do … Include Census messages on ATM or register receipts or on a flyer in customer bags.
  • Become a Census 2010 partner … Link to our site Send us your logo.  Check out other partners here http://tiny.cc/censusprtnrs
  • What Can Business Do … Talk to employees and customers about the importance and confidentiality of the Census.
  • Census language guides are available in many languages to assist non-English speaking residents with the form.
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